Friday, June 6, 2008

Internet Marketing Tips - Good Cop Or Bad Cop?

If this sounds like a strange title for an article on Internet marketing tips, keep reading. Eventually, you'll understand exactly what I am talking about. See, there is more than one way to reach your prospects. What works for you will eventually come down to your own personal preference and style. Ultimately, you will need to test these two methods to see which works best for you.

Let me go on record by saying that I neither condone nor condemn either of these methods. I am only acknowledging that they exist. I don't want this to turn into a moral debate. There are marketers who use both these tactics. Both can be used successfully. The key is understanding them both and the consequences of their use.

Let's take good cop first because that's the easy one to use. Good cop is where you approach your prospects with a nice friendly email, sympathizing with their situation and offering your help. You speak to them like you're their best friend. The approach is non confrontational. It would be very difficult to put anyone off with this type of approach.

The problem with it is that it's also very lackluster. Prospects have turned a deaf ear to this feel good approach for the most part because the majority of marketers use it. The message received by the prospect is one that has been done to death. Therefore, it becomes very difficult to convert the prospect into a buyer unless you are very convincing or can show an awful lot of social proof.

The bad cop approach is when you pretty much tell your prospect that if they don't get your product, they're going to end up on the street with a monkey and a tin cup begging for spare change. The Rich Jerk, as you might recall, used this approach. He had quite a mouth on him. It worked for him. But it won't work for everybody. For one thing, you need to know your target market. The Rich Jerk knew his. He tailored his message to this market and it translated into millions of dollars in sales.

Ultimately, you have to decide which approach you want to use. They both can work. As long as you understand the pluses and minuses of each, you'll be fine.

Of course, you can always try to find somewhere in between the two.

To YOUR Success,

Steven Wagenheim

Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html

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HTC Shift - The Ultimate Mobile Broadband Device!

In a world where broadband internet access is everyone's goal, one device rules them all: the awesome HTC Shift.

Due to be released on Orange very soon, the HTC Shift is all set to shake up the world of mobile broadband, because it is, simply, the ultimate all-in-one solution. Combining all the good stuff of a UMPC (Ultra-Mobile PC, to the uninitiated) with a built-in HSDPA modem, it's the perfect tool for getting the internet on the move.

Features of the HTC Shift

Known round the world as an Ultra-Mobile PC, or a sub-laptop, the HTC Shift is an absolute powerhouse of a device. The trap many are going to fall into, though, thinking it's a mobile phone. Because it's not, it won't do phone calls (and dear lord, if it was, that'd be one BIG mobile phone!) What we have here is essentially a laptop in a squashed-down body. You know it's a fully featured PC, because it comes complete with Windows Vista Business, the latest in the long line of Windows operating systems, designed to give you all the grunt and power of a what you might call a 'proper' laptop. But combined with that, it also includes a stripped down version of Windows Mobile. Why, you may ask? Well, once you've finished using one of the many programs in Vista, you just switch it to mobile mode, and you get a lot of functionality, and you get your messages, without Vista being left on, draining the battery. That's just an awesomely clever thing for HTC to have built into the Shift.

And then, of course, you have a long, long list of other features. You have full Office functionality, you have full internet functionality and of course, full email functonality. So, whether you're using the HTC Shift for work, rest or play, it will instantly shift (geddit?) into whatever gear you need! Add in to that a massive 7 inch screen, and security in the form of biometrics (fingerprint scanner, the ultimate in security, to you and me), and it makes the HTC Shift one hell of a powerful device.

Mobile broadband - the future!

But the HTC Shift mobile PC's real party trick is mobile broadband. At speeds of up to 3.6Mbps. Built in. Just imagine that for a second. You're out on the train, trying to organise tickets to go see a film after work. The cinema's automated booking service is a nightmare. But you're not worried, because you have an HTC Shift, so you change it from Windows Mobile to Vista mode (a process that takes all of, ooh one button-press!), and book the tickets online. And then jump on Messenger and tell your friend the tickets are booked without having to pay for a phone call.And all the time you do it, you'll be getting that lovely warm feeling inside, knowing that with mobile broadband, you're getting internet speeds twice as fast as the average your friends get, sat at home!

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HTC Shift - The Ultimate Mobile Broadband Device!

In a world where broadband internet access is everyone's goal, one device rules them all: the awesome HTC Shift.

Due to be released on Orange very soon, the HTC Shift is all set to shake up the world of mobile broadband, because it is, simply, the ultimate all-in-one solution. Combining all the good stuff of a UMPC (Ultra-Mobile PC, to the uninitiated) with a built-in HSDPA modem, it's the perfect tool for getting the internet on the move.

Features of the HTC Shift

Known round the world as an Ultra-Mobile PC, or a sub-laptop, the HTC Shift is an absolute powerhouse of a device. The trap many are going to fall into, though, thinking it's a mobile phone. Because it's not, it won't do phone calls (and dear lord, if it was, that'd be one BIG mobile phone!) What we have here is essentially a laptop in a squashed-down body. You know it's a fully featured PC, because it comes complete with Windows Vista Business, the latest in the long line of Windows operating systems, designed to give you all the grunt and power of a what you might call a 'proper' laptop. But combined with that, it also includes a stripped down version of Windows Mobile. Why, you may ask? Well, once you've finished using one of the many programs in Vista, you just switch it to mobile mode, and you get a lot of functionality, and you get your messages, without Vista being left on, draining the battery. That's just an awesomely clever thing for HTC to have built into the Shift.

And then, of course, you have a long, long list of other features. You have full Office functionality, you have full internet functionality and of course, full email functonality. So, whether you're using the HTC Shift for work, rest or play, it will instantly shift (geddit?) into whatever gear you need! Add in to that a massive 7 inch screen, and security in the form of biometrics (fingerprint scanner, the ultimate in security, to you and me), and it makes the HTC Shift one hell of a powerful device.

Mobile broadband - the future!

But the HTC Shift mobile PC's real party trick is mobile broadband. At speeds of up to 3.6Mbps. Built in. Just imagine that for a second. You're out on the train, trying to organise tickets to go see a film after work. The cinema's automated booking service is a nightmare. But you're not worried, because you have an HTC Shift, so you change it from Windows Mobile to Vista mode (a process that takes all of, ooh one button-press!), and book the tickets online. And then jump on Messenger and tell your friend the tickets are booked without having to pay for a phone call.And all the time you do it, you'll be getting that lovely warm feeling inside, knowing that with mobile broadband, you're getting internet speeds twice as fast as the average your friends get, sat at home!

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